- Importance of High-Quality Information Intake: Information intake, or the kind of information one feeds their mind, greatly influences one's success and fulfillment. This concept compares the mind to a system where low-grade information input results in low-performance output. The information consumed should stimulate creativity and enrich ones life as well as work.
- Detachment from Low-Consciousness Information: Consuming low-grade information increases your reactivity and lowers your consciousness. This negatively impacts personal growth, promoting fear, scarcity-based thinking, and reinforcement of false beliefs, limiting one's potential. The particular sources of negative information to avoid include TV, conventional newspapers, tabloids, Facebook, Twitter, gossip, mindless internet browsing, and pessimistic friends.
- Seeking Empowering Information: High-quality information is true, accurate, complex, holistic, scientific, psychological, motivational, inspiring, and has a positive impact. Such information empowers the consumer, generating optimism and a vision for personal and societal growth. This can be found specifically in high-end books, seminars, workshops, and information products.
- Leo Gura's Personal Implementation of this Principle: Gura has, over the past four years, consciously implemented this information intake principle in his life. He consciously moved away from negative sources of information, focusing on empowering, high-quality information.
- Negative media consumption: Leo Gura discusses his personal shift from consuming negative information, such as watching cable TV, news, and political shows, to consuming high consciousness information. He argues that negative media sources are low-consciousness and are not conducive to personal growth or success.
- Replacing television with higher quality information sources: Leo emphasizes the importance of replacing negative sources like TV with higher quality information sources. He suggests reading or watching shows with artistic merit, educational channels like the Discovery Channel, or channels like the History Channel. As you adapt, you can progress to consuming even higher quality information, such as college lectures from the teaching company on a range of topics, from science to history to psychology.
- News consumption: Leo advises minimizing news consumption, and possibly avoiding it entirely. He believes that the biggest news will reach you through friends or word of mouth, and focusing too much on news events can distract from personal goals. If the news event does not have a direct impact on you, Leo suggests that there may be no need to follow it closely.
- Avoiding distractions and focusing on creativity: Leo encourages listeners to think of themselves as creators and to focus on their personal goals. He argues that investing energy into things you have no control over or cannot affect is a misuse of resources that could be better utilized on personal projects or endeavors.
- Influence of social circle: Leo emphasizes the significance of the kind of information received from the people around you. He encourages listeners to be aware of the impact their friends and family can have on their personal development, and to consider distancing from negative or pessimistic individuals which can derail personal growth.
- Importance of high consciousness life: Leo expresses his conviction that distancing oneself from negative influences makes it easier to stay focused on personal development goals and to live a high consciousness life. He argues that it would be extremely difficult to achieve these goals with constant distractions like TV, negative friends, Facebook, Twitter, and even internet browsing.
- Vision for future: Leo urges listeners to think about their future and what they want it to look like. He asserts that there likely won't be room for negative influences like cable TV, news, and pessimistic friends in the visions of a high consciousness life they might aspire for, and encourages them to shift their habits to align with that vision.
- Call to action: Leo concludes by calling for listeners to reflect on their current habits and take actionable steps to shift from consuming negative information to positive, empowering information. He encourages sharing his video and comments on how his advice has influenced listeners. This will help his high-quality content reach and help more people.